Work Collection
Work Collection
Work Collection
Airport App
Airport App
Airport App
Headquarters
Headquarters
Amsterdam, Netherlands
Amsterdam, Netherlands
Amsterdam, Netherlands
Project started
Project started
Feb 2022
Feb 2022
Feb 2022
Industry
Industry
E-commerce
E-commerce
E-commerce
Project Launched
Project Launched
March 2023
March 2023
March 2023
Goal
Goal
Goal
The development of a dedicated application targeting chinese travellers for Schiphol shopping at Schiphol Airport serves multiple purposes, primarily aimed at enhancing the overall passenger experience.
The main goal of this application is to provide passengers with a comprehensive view of the diverse range of products available within the airport, allowing them to explore and discover items that cater to their preferences.
The development of a dedicated application targeting chinese travellers for Schiphol shopping at Schiphol Airport serves multiple purposes, primarily aimed at enhancing the overall passenger experience.
The main goal of this application is to provide passengers with a comprehensive view of the diverse range of products available within the airport, allowing them to explore and discover items that cater to their preferences.
The development of a dedicated application targeting chinese travellers for Schiphol shopping at Schiphol Airport serves multiple purposes, primarily aimed at enhancing the overall passenger experience.
The main goal of this application is to provide passengers with a comprehensive view of the diverse range of products available within the airport, allowing them to explore and discover items that cater to their preferences.
Process
Process
Process
The project started with general research on overall airport applications targeting Chinese passengers.
We list down our observations and possible improvement on our own application, then we work on building user persona.
With information we develop LOFI prototypes through usability test, build the HI and went through A/B testing with the
new HIFI prototype vs original application.
This project started with the client, Schiphol Chinese customer journey team, wanted to improve thier application that have been launched around 2 years ago. It was an application that did the job, but also received many complaint from the User. Thus, we propose that we start with general research to define the problem and goes through 3 round of user testing for both LOFI and HIFI prototype to reach the ideal goal of redusing customer compliant.
The project started with general research on overall airport applications targeting Chinese passengers.
We list down our observations and possible improvement on our own application, then we work on building user persona.
With information we develop LOFI prototypes through usability test, build the HI and went through A/B testing with the
new HIFI prototype vs original application.
This project started with the client, Schiphol Chinese customer journey team, wanted to improve thier application that have been launched around 2 years ago. It was an application that did the job, but also received many complaint from the User. Thus, we propose that we start with general research to define the problem and goes through 3 round of user testing for both LOFI and HIFI prototype to reach the ideal goal of redusing customer compliant.
The project started with general research on overall airport applications targeting Chinese passengers.
We list down our observations and possible improvement on our own application, then we work on building user persona.
With information we develop LOFI prototypes through usability test, build the HI and went through A/B testing with the
new HIFI prototype vs original application.
This project started with the client, Schiphol Chinese customer journey team, wanted to improve thier application that have been launched around 2 years ago. It was an application that did the job, but also received many complaint from the User. Thus, we propose that we start with general research to define the problem and goes through 3 round of user testing for both LOFI and HIFI prototype to reach the ideal goal of redusing customer compliant.
General Research
General Research
General Research
The project started with general research on overall airport applications targeting Chinese passengers.We list down our observations and possible improvement on our own application.
User Story
User Story
User Story
Through interviewing users on the application, combine with our understanding of the process. As agreed on the workload, chinese customer journey team from Schiphol would take care of the advertisement and incentives in leading users into downloading the application, and we focus on the UX after the application have been downloaded.
We have understand a basic user journey, and have classify them into 2 main section which is the usage outside and inside the airport. Which the application and different functions are used differently in various situations.
Through interviewing users on the application, combine with our understanding of the process. As agreed on the workload, chinese customer journey team from Schiphol would take care of the advertisement and incentives in leading users into downloading the application, and we focus on the UX after the application have been downloaded.
We have understand a basic user journey, and have classify them into 2 main section which is the usage outside and inside the airport. Which the application and different functions are used differently in various situations.
Through interviewing users on the application, combine with our understanding of the process. As agreed on the workload, chinese customer journey team from Schiphol would take care of the advertisement and incentives in leading users into downloading the application, and we focus on the UX after the application have been downloaded.
We have understand a basic user journey, and have classify them into 2 main section which is the usage outside and inside the airport. Which the application and different functions are used differently in various situations.
Lo-fi Prototype
Lo-fi Prototype
Lo-fi Prototype
Base on the information we have collected we designed a LOFI prototype to test if the user flow is logical, also interview passengers to see if they find the provided function useful. Which we also spot many missing functions including, product stock amount, discount pages, flight information and some others. Due to time limitations most of these are added into our HIFI prototype.
Result
Result
Result
Many improvements are added to the HIFI prototype. We also did an A/B test with the original application to see if the adjustment have actually improved the user experience.
After 3 rounds of adjustment we have get to the conclusions on following improvement, and the next phase of the application development is still ongoing......
Many improvements are added to the HIFI prototype. We also did an A/B test with the original application to see if the adjustment have actually improved the user experience.
After 3 rounds of adjustment we have get to the conclusions on following improvement, and the next phase of the application development is still ongoing......
Many improvements are added to the HIFI prototype. We also did an A/B test with the original application to see if the adjustment have actually improved the user experience.
After 3 rounds of adjustment we have get to the conclusions on following improvement, and the next phase of the application development is still ongoing......
